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about the book: Mastering comercial innovation

About The Book
Dive into the world of product management with this comprehensive and inspiring audiobook, designed to equip you with the strategies, tools, and frameworks to excel in today’s competitive landscape. Whether you’re an aspiring product manager or a seasoned professional, this guide offers valuable insights into navigating challenges, driving innovation, and delivering impactful solutions. Beyond its practical wisdom, this book serves a higher purpose: 25% of its earnings are dedicated to supporting two critical causes—accelerating life-saving medical breakthroughs through innovative therapies and advancing compassionate science by funding animal-free drug research alternatives. By exploring this audiobook, you’re not just investing in your professional growth; you’re also contributing to meaningful change in healthcare and ethical innovation.
About The Book
Dive into the world of product management with this comprehensive and inspiring audiobook, designed to equip you with the strategies, tools, and frameworks to excel in today’s competitive landscape. Whether you’re an aspiring product manager or a seasoned professional, this guide offers valuable insights into navigating challenges, driving innovation, and delivering impactful solutions. Beyond its practical wisdom, this book serves a higher purpose: 25% of its earnings are dedicated to supporting two critical causes—accelerating life-saving medical breakthroughs through innovative therapies and advancing compassionate science by funding animal-free drug research alternatives. By exploring this audiobook, you’re not just investing in your professional growth; you’re also contributing to meaningful change in healthcare and ethical innovation.

Amazon's Latest Product Management Insights – Now on Audiobook!

Explore essential strategies for successful product management with Amazon’s newest release, now in audiobook format. Perfect for professionals and aspiring leaders, this guide covers product development, user-focused design, market analysis, and collaboration strategies. Packed with actionable insights from industry experts, it’s your go-to resource for creating innovative products that excel in competitive markets. Learn about the latest trends, best practices, and real-world case studies from Amazon’s vast experience. With the audiobook, you can learn and grow anytime, anywhere—unlocking the skills to elevate your career, make informed decisions, and drive impactful results.

about the author

Behzad Mahdavi, Ph.D., MBA

Dr. Behzad Mahdavi is a strategic business leader with over 20 years of experience in biopharma, specializing in patient-centric growth strategies and advancing technologies in cell and gene therapy, personalized medicine, synthetic biology, and life sciences. With senior leadership roles at companies such as Lonza, Catalent Biopharma, and Ginkgo Bioworks, he has a proven track record of driving innovation, achieving sales growth, and creating sustainable value in emerging market segments. Dr. Mahdavi is an active advisor on multiple Boards and Advisory Boards, providing insights on fundraising, business development, and technology commercialization. He is known for his ability to identify and capitalize on emerging opportunities in the life sciences sector. With a PhD in chemistry and an MBA in business administration, he combines deep technical expertise with strategic business management.

What Readers Are Saying About book

See how this book inspires growth and innovation.

Barri Blauvelt
CEO of Innovara, a leading global healthcare business and management development firm

"Through powerful storytelling, Dr. Mahdavi shows us how to bring innovation to fruition. For those of us who have been doing this kind of work for most of our careers, this book will serve as an enjoyable read and reminder, especially, not to make assumptions and to be practical. For those ‘inno-preneurs’, especially, this book will provide you with real-world learning about what you need to do to take your brilliant ideas to fruition. And for those who teach business, or consult, this book will become an invaluable resource to you and those whom you guide.” , highlighting the transformative nature of "Mastering Commercial Innovation."

Andrew Parker
Innovation Strategist

"A thoroughly refreshing and innovative narrative that disseminates the important cornerstones for creating a successful commercial innovation structure and culture within an organisation. Accompany Kevin on his journey as he identifies the roadblocks to establishing commercial innovation as a successful engine for company growth through living with him the different scenarios he faces. Learn how he approaches, interprets and breaks down the challenges; and then articulates the solutions in a way that achieves buy-in from all stakeholders.

Fiona Fitzgerald
Biotech Industry Leader

Great read from a biotech industry leader: Behzad has forgotten more about how to drive innovation than most biotech industry people ever learned! I like the way he used his hands on experiences to show how innovation is a process that is accessible and repeatable. He used easy to understand models and took the reader on a compelling journey. A must read for anyone in biotech innovatio

Jean Lessard
Researcher and Innovator

I am not knowledgeable in commercialisation and finances and have some experience in innovation as a researcher. This book introduced me to basic notions of commercial innovation to the importance of organisational culture. I enjoyed reading the book not only for what it taught me but also because it is beautifully written and very easy to understand. It is written in a 'novel' style and very captivating. I learned a lot and I am sure everybody reading the book being experts or non-experts will enjoy the reading but, above all, will benefit from the concepts elaborated.

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